MaSa's 4P Investment Approach
We always lead with mission and impact,
and look at companies through our 4P lens:
Is the company seeking to address a real problem that needs to be solved?
Mission must be at the company’s core, no matter the area, and we have to believe in the potential to create a lasting impact.
Is the team talented, diverse, and personally connected to the mission?
We have to believe in the people as well as their dedication to the mission and the company’s overall success.
What is the company’s product / solution to the problem?
We need to understand the company’s product and commercialization strategy. No market & no customers means no impact!
Do we think the company will be profitable and sustainable?
We need to buy into the company’s business model & financial projections, and believe it will be able to deliver lasting impact.