4P Investment Approach
At MaSa Partners, we always lead with mission and impact.
We screen and evaluate companies using our 4P approach:
Is the company seeking to solve a real and critical problem?
Mission must be at the company’s core, no matter the sector, and we have to believe that this vision will make the world a better place.
What is the personal connection to the mission? Do the founders demonstrate a commitment to the mission?
We have to believe in the people involved and their dedication to the company’s mission and overall success.
What is the company’s solution to the problem they’re seeking to address? Is there any intellectual property involved in this product?
We need to understand and buy into the company’s end product and go-to-market strategy. No market and no customers means there will be no impact!
Do we think the company will be financially viable and profitable?
In order for companies to deliver enduring impact, they need to have a sustainable business model.